Alice is a highly-experienced fashion, home and lifestyle PR known for her creative, bespoke approach. Alice is adept at refreshing established brands as well as guiding start-ups. Her expertly devised marketing and press strategies have helped significantly raise brand profile and frequently led to increased sales.
Special events she has masterminded have helped maximise press and consumer engagement. With a wealth of contacts on both sides of the Atlantic, Alice has also introduced her brands to high-level investors, luxury influencers, mentors and key industry figures that have helped these businesses grow.
Alice has held the position of Head of PR for Anthropologie Europe since the launch of Anthropologie in London in 2009 and she also runs her consultancy alongside where she works with smaller brands on strategy / PR / marketing.