Alice Wilby

Sustainable fashion stylist and creative director, Alice is co-founder of A Novel Approach, providing creative direction for brands including Birdsong and Fashion Revolution.  Most recently Alice has been appearing on BBC TV and Radio as a Sustainable Fashion Expert.

Pioneering sustainable style since 2009, Alice founded FutureFrock Magazine and was the first UK stylist to produce editorials with 100% sustainable fashion.  She then went on to be Editor at Eco-Age, Her sustainable styling has appeared in Vogue, The Telegraph, and Metro and for numerous global brands.

Alice also teaches the Sustainable Fashion short course at Central St Martins. 

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