“A motorbike riding, furniture making, transport designer that took a left turn into the world of branding. 20 years’ experience translating brand values into beautiful 3D physical experiences”
Since sketching aged 4, Andy’s passion has been to see his 2D creations come to life. It’s what led him to product design. And why he brings a hands-on approach to briefs - always thinking about how the team’s creations will look and behave in the real world.
Co-founder of Echo and a specialist in 3D branding and innovation, he’s brought to life iconic structures for a diverse list of the world’s most loved brands, including Gordon’s, Rexona, Smarties, Carling, Axe, and Michelin. From that initial conceptual spark to a love of crafting the finer detail, Andrew is at home in a brand ideation workshop as understanding production line capabilities.
Brand’s need to amplify every asset at their disposal for today’s fractured market placeso he’s constantly looking to push the future of physical design whilst building harmonious stories with identity design. He’s now taking leadership in designing sustainable and circular packaging, helping clients to do even more with less, because he doesn’t believe there should be a compromise between beautiful experiences that are better for the consumer and better for the planet.