Besma Whayeb is an Ethical Fashion and Lifestyle Blogger at, and the Founder of Ethical Influencers. Her mission is to find kinder ways to live, without sacrificing on style or substance. Her work has appeared in publications such as Harper’s Bazaar, Huffington Post, Pebble Magazine, Positive Luxury, The Sunday Times, and The Sunday Times Magazine.


In 2018, she launched the Ethical Influencers platform, connecting brands and influencers based on shared values and styles. Currently, Besma is an Ambassador for DEFRA’s Year of Green Action.

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