Emma is a dynamic thought leader working across all elements of Fashion Retail, Marketing, and Fashion. A change maker in her field. With 10+ years of expertise within marketing, strategy and creative she is renowned for her transformational work with conscious brands and for the charity retail sector. 


She has been championing sustainable fashion consumption since 2010 and was the first to bring the charity shop to London Fashion Week in 2012 through her concept Charity Fashion Live: which sees her recreate London Fashion week looks in real time as they emerge on the catwalk, using only what she can find in a single charity shop.  Emma has provided strategic and creative direction for brands and orgs such as Katie Jones Knit, Mayamiko, Love Not Landfill and Cancer Research UK Retail.  She is passionate about the second hand fashion retail industry and circular economy - and as such has a track record for consistently bringing preloved fashion to younger audiences, with the immediacy that they crave. With her unique combination of expert knowledge, Creative and a natural Instinct for contemporary trends, Emma brings an innovative angle to every project.

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