Jasmine is a wellbeing expert, author, restaurateur, TV presenter and cook. As co-founder of Hemsley + Hemsley and creator of Ayurvedic brand East by West, Jasmine has inspired her global audience to shift their perspectives on food and lifestyle to a more holistic and intuitive outlook. Rated in the top 20 influential chefs in the UK, Jasmine uses her platform as a practical and passionate homecook to encourage a return to a simpler, more mindful way of life, while inspiring her audience to deepen their commitment to sustainability in food, fashion and the way they consume in general.
Author of three best-selling cookbooks, her latest solo project, East by West shares the wisdom and modern day relevance of Ayurveda. Starting life as a pop-up restaurant in the heart of London’s Mayfair, East by West the cookbook went on to win the Women’s Health Wellbeing Book of the Year award 2018. As a trained sound therapist, yogi and meditator, Jasmine harnesses the therapeutic frequencies of sound with immersive sound baths. Thanks to her innovations, observations and communication Jasmine has been heralded as a pioneer for a new wave of “cool consciousness”.